"No More Hell for Frida" is a conceptual project which began 5 years ago by artist Arturo Ruiz; a New York City resident of 30 years with origins tracing back to Oaxaca, Mexico. The idea is to emphasize the pain and metamorphose of Frida Magdalena Kahlo during her marriage to muralist Diego Rivera.
Arturo uses a rustic paint technique to create texture evoking an emotion from viewing participants. The images chronologize her exploration of self, focusing on themes of politics, sexuality, feminism, and iconoclasm. All subjects directly effecting her life as well as influencing the next generations of social awareness.
Arturo's artwork hopes to celebrate our presence by acknowledging those in the past that fought for ideologies we might take for granted.
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